Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0059

Year : 2003

Industry : Internet and e-commerce

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

<< Previous

Introduction:Christie's International Plc (Christie's), and Sotheby’s Holdings Inc (Sotheby's), have dominated the auction industry since their inception.

However, the emergence and increasing popularity of online auctions posed serious threat to the traditional auction firms.

To counter the competition from online auctioneers as well as regain the top slot in the auction industry from Sotheby's, Christie's adopted several strategies.

Although the company was confident about achieving its objectives, criticswere doubtful aboutChristie's ability to beat its competitors in theworld of auctioningwhose roots could be traced back to 500 BC